When I arrived at Hands On Nashville, communication cadence wasn't consistent and there was no clear strategy or brand guidelines. I implemented new communications processes, created a new digital communications strategy and design and implemented segmented and targeted lists based on user preferences. I also implemented a new blog for users to continue reading longer content.

As you can see on the second graphic, I implemented two additional email designs that extended the brand and allowed us to communicate more intimately with specific donors and volunteers as we grew and established new service programming.

We were able to structure a clear editorial calendar, track engagement and participation across segments, and use our knowledge to communicate more effectively with our followers and fans. The data we collected from ongoing communications helped us shape our fundraising strategies and, better yet, we were able to increase our open rates to 22% for our larger segment and a whopping 60% for our specific Sustainability segment.