The ReCYCLE for Kids Hands On Nashville program was birthed out a need we saw in the community to get as many kids the experience of bike riding as possible and use the volunteers and community resources to pass along bikes that could be used again. Volunteers would donate bikes, we would host events to facilitate bike refurbishment in conjunction with volunteers and another nonprofit, and then we would identify children in the area who needed bikes and host an annual bike giveaway, inviting the volunteers, sponsors, and bike recipients to celebrate.

This three-tiered program needed to be communicated outwardly to the greater community. The overall communications strategy included flyers and ads (like these) that were part of our larger communications strategy to recruit donors and volunteers for each part of the event series.

My role was to shape the digital communications strategy around recruitment as well as brand and execute the elements needed to communicate each part of the strategy.