This is a project endorsing the Emma25 program, giving deserving non-profits free email marketing accounts every year.

I, along with a few other members of the Emma team, spearheaded this initiative to give 25 Emma email accounts away for free to deserving nonprofits at the end of the year.

Together, we created a strategy to encourage word of mouth growth and also do good in the Nashville community and engage the current Emma staff in spreading the word internally to their own favorite nonprofits.

This quickly became a hit and continued for several years after it’s initiation in 2007. It not only impacted growth for the business, but improved morale and overall engagement with our current customer base.