In winter 2015, launched Hands On Nashville’s Giving Goodness Campaign, with a goal to educate our following on all programming and encourage support for specific programs of interest.

I spearheaded this vision, including:

- charting a plan for email triggers with specific donor targeting

- segmenting our audience based on preferences and experiences

- collaborating with other team members to execute in-house videos

- arranging and planning all marketing deliverables to create visibility among different platforms. These platforms included email marketing, printed letter, website, and social media.

- creating a new responsive website (unlike our website which was not adapted at that time) featuring in-house produced videos featuring all HON programming

The campaign resulted in a 20% revenue increase over the previous year. We also created reusable content that could be used throughout the following year to showcase our programs and drive interest for fundraising initiatives around these programs.